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Event pre-production and show design

Show day goes well or badly based on decisions made months earlier. This is the phase where those decisions get made properly.

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What event pre-production covers

Event pre-production is the planning and design phase that happens before any gear is loaded: show design and creative direction, CAD drawings, venue advance, technical planning across all five disciplines, and the show flow your team will run from. It ends with a documented plan that the onsite crew executes rather than improvises.

Every event that falls apart on show day fell apart earlier than that. A rigging point nobody confirmed. A power draw the venue could not carry. A speaker who needed a confidence monitor that was never in the gear list. None of those are show-day problems. They are pre-production problems that arrived late.

The four disciplines of pre-production

This is where your event stops being a concept and becomes a plan somebody can build from.

Show design and creative direction

We design what the room looks and feels like: stage geometry, scenic, screen placement, lighting looks, and how the audience's attention moves through the program. Previsualization where it helps you picture it before you approve it.

CAD drawings and venue advance

Scaled event CAD drawings of the room, plus a venue advance that confirms rigging points, power, load-in access, ceiling height, and sightlines. Your venue gets drawings they can approve rather than a conversation they have to interpret.

AV and production planning

Gear lists, signal flow, power distribution, and a labor call sized to the actual build. Every discipline planned against the same drawing, so the video plan and the rigging plan agree with each other before anyone travels.

Show flow and cueing

A run of show your presenters and your production team both work from: segment timing, cues, transitions, and who calls what. Rehearsal is where this gets tested, not show day.

Why the plan decides the show

Almost every expensive problem on an event costs very little to solve in pre-production and a great deal to solve on site. The cost difference is not marginal. It is the gap between an email in week six and a truck, a crew, and a venue clock in show week.

 

Caught in pre-production Same issue found on site
Venue cannot carry the rigging load Redesign the hang, or lose the screen, that morning
Power draw exceeds the room’s service Emergency generator or a scaled-back lighting plan
Screen blocks sightlines from a third of the seats Reset the room while the audience waits outside
Presenter needs a confidence monitor Send someone to find one in an unfamiliar city
Load-in dock is shared with another show Idle crew billed by the hour

 

This is the least visible thing we do and the reason show day looks calm. If your last production partner made show week feel like firefighting, the failure was almost certainly upstream of show week.

The plan built here is executed by the same team, covered under on-site crew and production management.

How pre-production runs

Goals and constraints

We start with what the event has to accomplish, who is in the room, and what your budget and venue actually allow. Constraints named early are design inputs. Named late they are problems.

Design and previsualization

Show design, stage and screen layout, and lighting looks, presented so you can picture the room and take it to your stakeholders before anything is committed.

Venue advance and CAD

We walk or advance the venue, confirm what it can carry, and produce scaled drawings your venue and your team both sign off on.

Documentation and handoff

Gear lists, signal flow, labor call, and show flow handed to the crew who will run it. On our events that handoff is internal, which is why nothing gets lost in it.

Pre-production is the first phase of our full process, detailed on the corporate event production page.

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The people who design it are the people who run it

At a national firm, pre-production is a deliverable produced by one department and handed to another. The designer who drew your room is not in it. Whoever shows up on load-in day is reading someone else’s drawings and interpreting someone else’s intent.

We keep it with one team. The person who designed your show is on site when it loads in, which means the plan gets executed as designed and the judgement calls get made by someone who knows why the original decision was made.
  • Show design, CAD, and technical planning produced in-house
  • The same team from first design call through strike
  • Scaled drawings your venue can approve directly

Pre-production in practice

One case, Challenge to Solution to Result, on an event where the pre-production work is what protected show day.
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Kenny Mason, President
Kenny leads show design and production management at Elite, working across lighting, LED, and technical design for corporate and experiential productions.

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Live event production guide

How a full production plan comes together, start to finish.

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Start with the plan

Bring us in before the venue is locked if you can. You’ll get a design, scaled drawings, and a technical plan you can put in front of your venue and your executive team, and a clear picture of what show day will actually look like.
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Tell us the event, the room, and the date. We’ll tell you what the plan needs to account for.
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Based in Nashville, Tennessee, Elite handles concert touring, live event production, and production gear rental.

Have a question?

(615) 457-3540

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