Audemars Piguet 25th Anniversary
Founded in 1875 in the Swiss village of Le Brassus, Audemars Piguet is the undeniable leader in the successful combination of artistic excellence and technical mastery in luxury timepieces. Recently celebrating the 25th Anniversary of their groundbreaking Royal Oak Offshore product line, the company entrusted their longtime creative partner Superculture to develop a marketing campaign worthy of the celebration. Desiring an impactful film element to be the statement piece of the campaign, Superculture brought on the directorial team at Rankin Film to help create “The Future of First” featuring NBA MVP Lebron James, and a high-impact LED video design supplied by Elite Multimedia.
1 GrandMA2 Light Lighting console
60 PixelFLEX™ FLEXlite Plus 3.9mm LED Panels
4 PixelFLEX™ SU-401 LED Sending Units
168 PixelFLEX FLEXLite Plus 3.9mm Panels
10 PixelFLEX SU-501 Sending & Scaling Units