We were tasked with elevating Visit Charlotte’s trade show presence for upcoming conferences. After collaborating with their leadership we produced a trade show display that would feature two video walls creating an immersive environment for attendees. The front facing LED display was 9.84 x 9.84 ft and was used to attract attendees into the space to connect by showcasing all the elements that make Charlotte one of the fastest growing cities in the United States. The second LED display was 16.4 x 9.84 and produced captivating visuals for individual presentations with clients. The Visit Charlotte trade show display perfectly exemplifies how we blend intended usage with technology to create unforgettable experiences.