Novartis AHA Tradeshow

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. They use science-based innovation to address some of society’s most challenging healthcare issues. They discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. They also aim to provide a shareholder return that rewards those who invest their money, time and ideas in our company.

For the 2016 American Heart Association’s Scientific Sessions, medical industry leader Novartis was looking to make a dynamic statement creating a digital and interactive trade show booth. Within the booth there were 13 PixelFLEX LED surfaces, which helped turn what normally would be static graphics into digital surface which helped draw huge crowds to their booth throughout the 3 day event.

September 2016

Design by XHIBITA and Elite Multimedia



250 PixelFLEX FLEXLite Plus 3.9mm LED Panels
122 PixelFLEX FLEXTour 2.8mm LED Panels
12 PixelFLEX SU-401 LED Wall Sending Units


1 AI Infinity S8 Media Server

Hanif Muljiani – President, Xhibita

“The day the show opened, my account manager and I stood back to look at the design and it was unbelievable. Together we walked the show floor and from every angle the technology blended with the structures and balanced itself very well with the overall design. Technology should fit into the overall booth environment and not take it over, and that’s exactly what the PixelFLEX technology did.”

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