Cole Swindell – Reason to Drink Tour

When the award-winning Platinum-selling and 10-time No. 1 hit singer/songwriter Cole Swindell announced plans for his 2018 headlining tour, it was easily his largest to date. Swindell has continued to grow both as an artist and as a touring phenomenon. Looking to now build a high-energy, yet intimate storytelling experience for his first arena headlining tour, Swindell’s production team once again teamed up with the Nashville-based production provider Elite Multimedia for lighting, LED video, and live IMAG video support.

January 2018 - December 2018

Design by James ’Mo" Butts



GrandMA 2 Full Size
16 – Claypaky Scenius Unico
24 – Claypaky Mythos
16 – Elation Platinum 7 Wash
14 – Martin Mac Aura
76 – Elation ACL 360i
12 – Philips Showline SL Nitro
12 – Elation Cuepix WW4
4 – Radiance Touring Hazers


1 – Spyder x20
1 – Ross Carbonite Switcher
1 – Dual Mac Pro Server with Catalyst
3 – Sony HXC-100 Cameras
4 – Marshall POV Cams


4 – PixelFLEX SU401 Sending Units
2 – PixelFLEX FLEXCurtain HD 12.5mm LED video walls
1 – Upstage Wall (48’ x 12’)
1 – Set Cart Wall (38’ x 8’)

James ’Mo Butts – Production Designer

“Working with Elite Multimedia is really everything you hope to find in a production partner. If we need it, they get it, even if they don’t already have it. We are very fortunate that they are accustomed to handling large headlining tours, and it’s great to know that we are all working together to make this tour the best it can be.”

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