BuzzFeed is the world’s leading independent digital media company, which leverages data and innovation to reach hundreds of millions of people globally.
Their massive cross-platform network includes: BuzzFeed Originals, which creates articles, lists, quizzes, and videos; BuzzFeed Media Brands, which comprises a portfolio of identity-driven lifestyle brands including Nifty, Goodful, As/Is, and Tasty, the world’s largest social food network; BuzzFeed Studios, which produces original content across broadcast, cable, SVOD, film and digital platforms; and BuzzFeed News, which includes world-class reporting and investigative journalism. The company also includes BuzzFeed Commerce, which develops products and experiences, as well as licensing and other strategic partnerships.
BuzzFeed was seeking to elevate their presence at the Licensing Expo, which is the meeting place for the world’s most influential brand owners. The goal was to add a digital element to their exhibit which would allow attendees to better identify with their digital presence. The result was a dynamic display which incorporated vertical LED strips into their exhibit allowing BuzzFeed to showcase their multiple properties at the same time.