Audemars Piguet 25th Anniversary

Founded in 1875 in the Swiss village of Le Brassus, Audemars Piguet is the undeniable leader in the successful combination of artistic excellence and technical mastery in luxury timepieces. Recently celebrating the 25th Anniversary of their groundbreaking Royal Oak Offshore product line, the company entrusted their longtime creative partner Superculture to develop a marketing campaign worthy of the celebration. Desiring an impactful film element to be the statement piece of the campaign, Superculture brought on the directorial team at Rankin Film to help create “The Future of First” featuring NBA MVP Lebron James, and a high-impact LED video design supplied by Elite Multimedia.

October 2017

Audemars Piguet



1 GrandMA2 Light Lighting console


60 PixelFLEX™ FLEXlite Plus 3.9mm LED Panels
4 PixelFLEX™ SU-401 LED Sending Units


1 Barco ImagePRO II Dual

Richard Weager – Line Producer

“The technical know-how of the guys at Elite Multimedia really was top-notch. A lot of people have the technical know-how and expertise, but in this environment, it always comes down to the people behind the equipment. Their team of video designers were extremely friendly, very easy to deal with, and they will be my go-to provider for any project such as this in the future.”

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