Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. They use science-based innovation to address some of society’s most challenging healthcare issues. They discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. They also aim to provide a shareholder return that rewards those who invest their money, time and ideas in our company.

For the 2016 American Heart Association’s Scientific Sessions, medical industry-leader Novartis was looking to make a dynamic statement creating a digital and interactive trade show booth. Within the booth there were 13 PixelFLEX LED surfaces, which helped turn what normally would be static graphics into digital surface which helped draw huge crowds to their booth throughout the 3 day event.