Founded in 1875 in the Swiss village of Le Brassus, Audemars Piguet is the undeniable leader in the successful combination of artistic excellence and technical mastery in luxury timepieces. Recently celebrating the 25th Anniversary of their groundbreaking Royal Oak Offshore product line, the company entrusted their longtime creative partner Superculture to develop a marketing campaign worthy of the celebration. Desiring an impactful film element to be the statement piece of the campaign, Superculture brought on the directorial team at Rankin Film to help create “The Future of First” featuring NBA MVP Lebron James, and a high-impact LED video design supplied by Elite Multimedia.