The 4 Cornerstones Rock Star Event Planners Use To Create Compelling Live Events

There is an air of breathless anticipation among the hundreds of people hugging the stage. The lights suddenly drop and a murmur begins to rise as smoke fills the stage. Everybody has been waiting for this moment. A familiar baseline begins to play and the venue becomes bathed in light as a handsome singer in a cowboy hat trots out from stage right.

Luke Bryan makes his way to center stage and the energy in the venue rackets up to unseen levels. Luke has been filling up professional sports venues around the country for months with his Kill The Lights tour.

Events like this require careful planning and strategy to be successful. Event planners who work with the biggest entertainment and corporate companies know that even the smallest hitch in design or production can be the difference between a great performance and unmitigated disaster. The most important parts of a live event (besides the talent) all come down to quality preparation when incorporating audio, video, and lighting.

When creating the strategy behind one of these performances, it is important to take several factors into account. There are 4 key components of a successful AV deployment: budget, vision, design, and execution.


What can you spend? Will you have the equipment you need?

It is extremely important to find a one-stop supplier that you can trust, who is willing to go the extra mile and help you create a fantastic event. A good partner will have a complete understanding of the industry and help you determine if you have the funds to put on a performance fans will love.


Does the venue have technical drawings of the space to aid in this process? How big is the venue?

Questions like this can help you determine if you really know the venue from the inside out. This knowledge will help you envision the final product and make any necessary adjustments.


Is there a musical act? Is this just a talking head event?

Every act is different, and the design must correspond. It would be a mistake to set up an event for Michael Bloomberg with the same structure as an AC/DC concert. Top AV suppliers will know how to pair the correct technology to give your event the perfect ambiance.


Have you ever done an event with professional live production? Do you have a production design?

They say ideas are a dime a dozen, but execution is priceless. There is no area where this may be truer than in high-stakes event planning. A quality production company can help create pre-production diagrams and then work with you during every step of the show.

Whether you want to put on the world’s biggest engineering conference or put on a Rock n’ Roll show for the ages, Elite Multimedia is the partner you can trust. We have over 85 years of combined experience and help some of the largest acts in the world put on successful shows.

If you are interested in learning more about the sort of work we do, please feel free to visit our portfolio here.