Elite Multimedia joins a weekend of empowerment at X. WKND

Nashville-based production provider works with Jake Brantley and Chris Kulow to provide a complete production design for the educational worship conference

Nashville, 6/20/2017 – LifeWay Christian Resources provides over 360 different weeks of student ministry camps each year from Florida to California. In preparation for those camps, LifeWay brought together the camp leaders for a weekend of empowerment and training. For the 2017 X. WKND, production designer Jake Brantley and lighting director Chris Kulow were asked to create an engaging worship environment to heighten the passion behind the ministry, and they did so using a complete lighting, LED video and audio system from live event provider Elite Multimedia.

“X. WKND is an event with LifeWay Students where you have all the staff members from each of our summer camp brands attending an educational worship conference,” began Brantley. “Each camp has its own unique style and identity so we were asked to create a brand neutral worship design that would speak to the staff members from all camps and make them feel at home in the worship environment.”

Held inside the Shocco Springs Christian Conference Center in Talladega, Alabama, the three-day event was headlined by Trip Lee with worship services lead by the Steven Cole Band. Driven to create one of their most dynamic production designs for the inaugural X. WKND, Brantley and Kulow had the advantage of being in their home venue.

Brantley continued, “We are very familiar with Shocco Springs as we do camps there all summer long. Since there are some rigging points in the room designed specifically for our needs, as well as I-beam supports for additional rigging, we knew we could really take the venue to its limit and create something special.”

“We wanted to make the room feel more intimate to bring the audience into the worship environment, so we started talking about using the rigging points to create a giant ‘X’ out in the house,” added Kulow. “With it only being about 20 feet to the bottom of the steel, we decided to embrace the trim height instead of viewing it as a challenge and from there the design really started to come together.”

With their signature design concept in place, Brantley and Kulow began speaking with Elite Multimedia about the production gear that could make their idea into a reality. When discussing how they could create the “X” in the production design, they were initially concerned about the budget, but that concern was quickly alleviated.

“In the original design meetings as the idea developed, we thought we could never afford to do it with LED video panels,” explained Brantley. “After speaking with Peter Streiff at Elite Multimedia not only did we find out that we could afford it, but he also confirmed our numbers that the ceiling rigging points could support it as well, so we created the ‘X’ using four 60-foot legs of FLEXLite Plus 8.9mm LED video panels hanging about 16-17 feet above the audience and it looked great.”

Continuing to develop the production design, Brantley and Kulow turned their attention to the stage design. Using a traditional 40-foot by 20-foot deck, the design needed to support both the worship environment for the music, and also the educational speakers relaying critical information in preparation for the camps.

“In creating the stage design, we first looked at the upstage LED video wall that would be essential for both the worship song lyrics, but also for the information being shared by the speakers throughout the event,” added Brantley. “We decided to go with a 3.9mm FLEXLite LED video wall for the center area because we needed the high-resolution video for lyrics and other graphic content. On either side of that, we then added two additional vertical legs of LED video to create an abstract ‘X’ onstage and complete the LED video design.”

Kulow continued, “When creating the lighting design, we knew there were rigging points that could hold about 1200 lbs so we hung a row of Elation Platinum FLX for front-of-house beams and aerial effects. Then we had a true downstage truss hanging off the first main I-beam that had both VL3500 Wash fixtures and a few more Platinum FLX as well. Additionally, we then hung ETC Source4 Lekos on the fount-of-house truss for our basic stage wash, and we had Clay Paky Sharpy’s on the floor for more aerials. Lastly, we had three vertical 20’ box truss towers on stage with a VL3500 Wash on top with LED battens and ground blinders as well.”

With the stage complete, Brantley and Kulow next considered adding a bit of lighting to the video as well. Wanting to take the design to yet another level, they decided to incorporate a bit of pixel mapping in to the LED video design.

Kulow explained, “To heighten the design even more, we decided to add Ayrton MagicPanels in between the LED video panels and then we did an ArtNet merge to pixel map them with the video. It was a great addition to the design because we were able to carry over the video content to the face of the fixture which created a dynamic visual effect with the LED video design.”

As they now turned their attention to the video content of the production design, Brantley called upon designer Nick Rivero of Meptik to help them put the finishing touches on the event. Having worked together on a number of different occasions, Kulow and Rivero would need to once again collaborate on a cohesive experience of lighting and video.

“We were excited to work with Nick as our content creator and he absolutely killed it,” admitted Brantley. “We would typically get the worship song list an hour before the services, so Chris and Nick would sit down together to pick color schemes and then communicate beautifully throughout the service to create a seamless production design. When the content creator and the lighting director know each other so well, you really have a sense of comfort, and they both did a great job of programming the majority of the worship services on the fly.”

Kulow added, “There were times when Nick would take over a song with video and then moments when he would back off and go to a color so that the lighting could take center stage. I actually enjoy running lights on the fly and my goal as a lighting director is to add to the worship atmosphere without being a distraction. With this rig there was a ton of horsepower for the energetic songs, but then we could also set the mood with a smooth color change or color wash.”

With all of the design elements now in place, the X. WKND was ready to get underway. In an environment of energy and excitement being felt by all those in attendance, Brantley was grateful that they had been given a bit of creative freedom and that they had a production provider who was ready to assist in that creativity.

“This was the first time in a while that we had a production budget that wasn’t predestined for something so we really had the opportunity to dream a little bit,” concluded Brantley. “It was great to be able to work so closely with Elite Multimedia to bounce ideas off them and see all the gear they had available to make the design a reality. They really did a great job of helping us make the budget work so that we could incorporate all the production elements we wanted in the design, and because of this our team was able to create the most exciting production design this event has ever seen.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia adds Elation Artiste DaVinci to their rental inventory

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Nashville-based production provider chooses the 270W Cool White LED luminaire for their high-power with low-power consumption and diverse features

Nashville, 6/12/2017 – Continuing to increase the lighting solutions available in their rental inventory, Elite Multimedia is pleased to announce the addition of Elation Artiste DaVinci LED luminaires. Needing a high-powered LED solution that provided minimal power consumption, the new 270W Cool White LED luminaires were also chosen for their diverse features and design creativity, and are now in stock at the Nashville office of the live event and touring production provider.

“In looking for an LED equivalent for our 700W short arc fixtures, we were interested in the Elation Artiste DaVinci because they could give us a wide feature set in an economical and multipurpose fixture,” stated Jason “Cannonball” Jenkins, Elite Multimedia Director of Operations. “Their maiden voyage will be with our summer camp clients who needed a small fixture with low-power but great output, and we really like how we can put the Artiste DaVinci on any gig from a trailer tour to a corporate production.”

Featuring a 270W Cool White LED engine with advanced optics, the Artiste DaVinci delivers over 12,000 lumens of output with an ultra-wide 6-48° zoom, full CMY color mixing and linear CTO color correction. Additionally, the luminaire has seven dichroic colors, six rotating glass and nine static-stamped metal interchangeable gobos. With its 3-facet and linear rotating prisms, frost filter, and full 360° bi-directional animation wheel, the Elation Artiste DaVinci is completed by a motorized focus/auto-focus, variable dimming curve modes, and a high speed electronic shutter and strobe.

“A low-power, high-output automated LED fixture has been sought after for quite some time and the Artiste DaVinci luminaires add a very useful solution to our rental inventory,” added Jenkins. “The LED engine is extremely bright and while it’s ideal for some of our smaller events, it can definitely hold its own for some of our larger touring and live event lighting designs as well.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia back out with Alan Jackson on “Honky Tonk Highway Tour”

Production designer Craig Rutherford creates a canvas of light and video in the new production design supplied by the Nashville-based tour provider Elite Multimedia

Nashville, 5/25/2017 – With 16 studio albums and nearly 60 million records sold worldwide, the multi-platinum recording artist Alan Jackson has solidified himself as one of country music’s most iconic talents. In a career that spans over three decades, Jackson is still hard at work touring the nation for his dedicated fans. Needing a new production design to support the current “Honk Tonk Highway Tour”, the management team once again enlisted the creativity of Craig Rutherford, Blueshift Design, who in turn called upon Nashville-based tour provider Elite Multimedia.

“Since we have had such a long relationship with Alan, he is sort of ‘hands off’ when it comes to the designing of the production for his tours,” began Rutherford. “I typically start the process by reviewing the designs from previous tours, and then finding new ways to change it up to keep the tour fresh. Afterwards, I then speak with Elite Multimedia to select the gear needed within the specified budget, and I submit the plan to the production manager for final approval. This team has been together for a while now and Alan really trusts everyone to provide him with the best designs possible for his tours and that is really what we all try to do.”

Starting the design process for the “Honk Tonk Highway Tour”, Rutherford wanted to do a complete reconfiguration of the lighting rig. By moving certain fixture types into different locations from previous tours, he was able to now create a deeper visual experience.

“I am always looking for ways to make the show look bigger and more visually interesting,” continued Rutherford. “For the last couple of years, we used our wash fixtures on the downstage truss and we had a lot of top light in the air above the band. This year, we moved all those fixtures upstage and added verticality to create a wall of light that worked in conjunction with the upstage LED video wall giving us a beautiful canvas behind the band to bring additional energy and emotion.”

Now needing to select the fixtures to fill the redesigned rig, Rutherford got to work with Elite Multimedia to finalize the lighting production design. Once finished, the new lighting design for the “Honky Tonk Highway Tour” included Philips Vari-Lite VL3015LT Spots, Martin Mac 700 and 301 Wash, Chauvet Colordash Par Hex 7, Chauvet Ovation E-190 WW Profiles for front light on the band, ProCan 4 Lite blinder luminaires, and Elation CUEPIX Blinder WW4 fixtures with a GrandMA 2 Lite console for control.

“We have actually reduced the total fixture type count this year by one, but we have taken out a lot more hard-edged spots,” added Rutherford. “Since we now had the wall of light behind the band, I wanted to have a diverse, multiplicity of gobos and aerial looks we could achieve. We had a pleasant surprise this year with the VL3015LT Spots being available and they really helped give us those looks we wanted in the design.”

Moving his attention now to the LED video design, Rutherford wanted to continue to freshen the tour’s production design, but with an artist whose fans will always be dedicated to the iconic hits, finding ways to change up the content can be tricky.

Rutherford explained further, “One of the video challenges is that Alan has a tremendous catalog of classic hits and the music video content for those will never change. Nonetheless, I still have to find ways to keep the video elements of the design fresh. Last year we started experimenting with a video capture card where I could grab shots from our brilliant video director Robby Luttrell, so this year we decided to implement even more live IMAG into the video design. With the performance capabilities of the FLEXCurtain HD 12.5mm LED video screen, we have a lot more flexibility to frame the live shots creatively and the high-resolution playback shows it all in great detail.”

As the “Honky Tonk Highway Tour” now continues to cross North America with tour dates scheduled through October 2017, Rutherford is excited for fans to experience the new design. Through the reconfiguration of the lighting and video, Rutherford now has the new design elements he originally envisioned through the support of Elite Multimedia.

“As lighting designers, we deal in looks and the more options you have fixture-wise, the more dynamic and interesting you can make the individual scenes within the show,” concluded Rutherford. “Ultimately, we always want to give an exciting and fresh look to the production, and Elite Multimedia consistently has the exact gear I need to create the new and dynamic elements for each design.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia invests in new DiGiCo and L-Acoustics audio gear

Nashville-based production provider strengthens its audio inventory with the addition of a modular and powerful system for touring and live event audio designs

Nashville, 5/15/2017 – As a full-service touring and live event production provider, Nashville-based Elite Multimedia is excited to announce the acquisition of new DiGiCo and L-Acoustics audio gear for touring and live event production designs. Spurred by the demand for a powerful and compact audio package, the new audio inventory includes a DiGiCo SD9 digital audio mixer, along with an L-Acoustics system of 16 Kiva II cabinet speakers, eight SB18 subwoofers and LA4X amplified controllers.

“Over the last several years, we have experienced an increase in our client requests for more touring audio packages, so it was time for us to make the investment in the additional technology that would strengthen our brand as an audio production provider,” said Harry Shaub, Elite Multimedia Head of Audio. “We are already prepping the gear to go out on a summer tour we began working with last year, and we’re excited to be giving them some great new gear for their audio design.”

Knowing the type of system that their clients were looking for, Shaub began researching the various audio solutions available. With many quality audio manufacturers on the market, he explains that the choice in gear really came down to performance and the ability to expand upon the gear in the future.

Shaub continued, “When looking at the different audio mixers, DiGiCo really is the number one touring console manufacturer today. We have had a number of tours request it specifically, so we listened to our clients and purchased what we believe to be the most complete mid-size audio mixer available.”

The DiGiCo SD9 is a flexible and integrated system powered by Stealth Digital Processing and floating point Super FPGA technology. This lightweight, small-footprint console was designed for multiple applications including touring and permanent installation, and it features 24 touch-sensitive motorized faders with quick access function buttons for faster response times while using a 15-inch, high-resolution TFT LCD touch screen with backlit display.

“With the L-Acoustics system, we did a shoot-out with a couple of different manufacturers and it really came down to was the relationship we have with L-Acoustics and the potential for furthering that relationship as we grow into more touring audio designs,” added Shaub.

An ultra-compact modular line source, Kiva II adds 6dB of max SPL versus its predecessor and a maximized amplifier density with 16-ohm impedance. Weighing only 31 pounds, the Kiva II features L-Acoustics’ Wavefront Sculpture Technology™ which provides a long throw capability and delivers even SPL from the front row to the back of the audience. Additionally, its coplanar transducer arrangement and new K front grill generate a symmetric horizontal coverage of 100 degrees without secondary lobes over the entire frequency range.

The L-Acoustics SB18 is the universal subwoofer designed for modular WST® line sources and coaxial systems, lowering the combined system operating range down to 32 Hz. Its compact size and integrated rigging make it extremely well-suited for flown coupled configurations, and the association of a specifically designed 18’’ transducer with a dual bass-reflex tuned enclosure provides exceptional impact and high sensitivity, low thermal compression and reduced distortion.

The LA4X amplified controller is based on a four input by four output architecture combining the benefits of the self-powered speaker packages with the flexibility of outboard DSP and amplification. L-Acoustics loudspeaker enclosures can be driven by the LAX in three different modes which also features a green SMPS power supply with PFC, and its high-efficiency class D amplification is capable of delivering 4 x 1000 W power with class leading hold times.

“This new audio rig is going to be an incredible solution for both our touring and corporate clients,” concluded Shaub. “It’s so small physically, but so powerful technologically, that it can pack into any touring trailer, or load quickly into any corporate setup, and simply blow the windows out of a number of different venues.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia works with Cour Design on Maren Morris “The HERO Tour”

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Nashville-based tour provider assists designers Gordon Droitcour and Erik Anderson in the creative interaction between light and music for the Grammy Award-winning artist  

Nashville, 3/30/2017 – As a singer, songwriter known for her powerful vocals and thought-provoking lyrics, few musical artists have been able to enjoy the early success in their career that the Texas-native Maren Morris has achieved. With the Sony Music Nashville release of her first full-length album entitled HERO, the Grammy, CMA and ACM award-winner also recently launched her first solo tour to bring the music to her fans. Behind the scenes, her management team turned to the design ingenuity of Cour Design (www.courdesign.com) to create the new touring production design with the assistance of Nashville-based tour provider Elite Multimedia.

“We have a great relationship with Red Light Management and Maren’s manager and we’ve had the pleasure of working with them on other projects in the past,” began Droitcour. “We get a lot of residual energy from managers when we see how excited they are about a new project and we like to then push that energy right into the production design. From our first listen to her album, we knew she was not like your typical country artist and her hit 80s Mercedes was a driving force in the design. We wanted to give the tour a 1980s-style taking direct inspiration from artwork using neon, and then the design also needed to expand on the feeling of a summer afternoon riding in a drop-top with the music blasting on the way to a great night out.”

As the team at Cour Design got to work bringing the design inspiration to the stage, they had to keep in mind the logistical challenges along the way. With this being her first solo tour, the production would be making most of its stops in clubs and theaters which is something that Droitcour actually enjoys as a designer.

He continued, “Club and theater tours are actually our favorite shows to go to because the crowds are tight, every seat in the house has a great view, and the impact can be big with less fixtures. With that being said, we wanted a statement piece on stage that could set the environment, vibe and tone, while also being a great visual complement to her music. Some keywords we kept in mind were simple, dynamic, and impactful while staying true to the idea that the lights are there to supplement and support the music and we wanted the audience to ‘feel’ the lights more than ‘see’ the lights.”

Knowing now the direction of the tour design, Cour Design reached out to Elite Multimedia to begin selecting the production gear that could help them achieve their design initiatives. Having worked with Elite Multimedia on several tours in the past, they decided upon a lighting package that included Chauvet Epix Strip, Chauvet ColorDash Par Hex 7, Clay Paky Aleda K5 Wash, and Showline SL NITRO 510 strobe luminaires, along with a GrandMA ONPC Node and an Arkaos Media Server for control.

“After the design was locked in, we needed a product that simulated neon, because touring actual neon is out of the question,” explained Droitcour. “We wanted something pixel-controllable to maximize the range of looks we could create so we talked with Elite Multimedia to figure out what the best product might be and they totally stepped up to the plate. In the end, we decided upon the Chauvet Epix Strips for the majority of the rig, plus we also included the LED strobe, LED wash and LED PAR fixtures in a rig that can run completely on three 20A circuits.”

Ready now to begin the programming phase of the production design, Cour Design once again instituted their innovative design system for self-triggering lighting effects. Known for designing tours with both a touring LD and without, their design flexibility allows them to successfully design for touring productions of all sizes.

“We don’t always design shows to be automated and self-contained, however, on this show without a touring LD, our automated system which plays in sync with the music, while interfacing with the house lighting system, was the best choice for control playback,” added Droitcour. “The system focuses on interfacing with the band’s backing tracks to automatically create complex and interesting shows using MIDI notes underneath each song’s tracks to minimize the burden on the band’s performance. Within Ableton, we program everything to trigger a rack mounted GrandMA2 console running on a laptop and then a second laptop is used to receive MIDI data from Ableton to trigger the video content. Though the second laptop is not always necessary, for this show we needed a media server, and the automated lighting and video playback allows a band to carry a visually complex show, and then we can also scale their live show as they grow with creative direction, technology, and logistics.”

Now out on the road, the Maren Morris “The HERO Tour” will continue throughout the year with dates scheduled in both the United States and Europe. Looking back on the design process, the team at Cour Design is proud to have been a part of her inaugural world tour and is excited for her fans to experience her creative and inspiring music.

“With such an amazing voice and powerful songs, Maren is definitely a rising star,” concluded Droitcour. “Our job was to make the show more visually exciting and to provide that extra element that can push crowds over the edge. We always use lighting to supplement what is already happening on stage, and we were very excited for this design to complete that interaction of lighting and music and create something truly special on stage for a truly special artist.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

 

Elite Multimedia joins Cole Swindell on the “What the Hell World Tour”

Nashville-based tour provider works with SRae Productions who designed a new touring production to highlight the ACM award-winner’s impactful music    

Nashville, 3/23/2017 – Quickly becoming on the of the hottest stars in country music today, Cole Swindell has recently set out on the “What the Hell World Tour” with fellow country music superstar Dierks Bentley. Fresh off his very successful “Down Home Tour”, Swindell and his production team were looking for a fresh tour design to take on the road in 2017. Once again working with tour provider Elite Multimedia, production manager James “Mo” Butts began the process of finding the ideal tour design and in the end, it was the creativity of Sooner Routhier at SRae Productions that was chosen to highlight the Academy of Country Music award winner.

“When we started outlining the new tour design we chose four designers that we really felt were doing great work and asked them to submit design proposals for a completely new production design,” began Butts. “As an artist, Cole loves video and it’s a primary request in his designs. He also likes a wooden, industrial look to his tours, and Sooner really did a great job of applying her own interpretation to the design requirements for a creative, new tour design.”

“When Mo contacted us and asked us to submit a proposal for the tour design, we started by asking the questions about what the artist wants, and what he likes to see on tour,” added Routhier. “With this being our first time working with Cole, we needed to find out what style of show he wanted and we then went back through his previous designs to make sure we were giving him a completely new look within the guidelines provided.”

Now on board, Routhier and the design team at SRae Productions got to work to make the design concepts a reality. Starting with the set design, she drew her inspiration from the rustic, earthy design materials the artist wanted to see, and then applied her own unique since of style.

“With the set design, we were inspired by wooden and metal architectural elements. We wanted to find creative ways to incorporate those into the staging,” continued Routhier. “Rule number one in scenic lighting is ‘light the scenic’. We did so with small LED up lights along the set carts and larger wash lights downstage.”

Continuing the production design process, Routhier next turned her attention to the lighting design that would best showcase the artist and his music. Since the production has a long-standing relationship with Elite Multimedia, Routhier had her first introduction to the Nashville-based tour provider.

“We are very vendor neutral and since Elite Multimedia already has a great relationship with the production team for Cole, we were excited to be working with them for the first time as well,” explained Routhier. “As we began piecing the lighting elements together, they sent us an inventory of what they had in stock, and they had everything we needed to make the design exactly what we wanted it to be.”

Working together, Elite Multimedia and SRae Productions decided upon a tour lighting package that included Clay Paky Mythos, Elation Professional ACL 360i, and Martin MAC Aura Wash luminaires.

Routhier continued, “When designing, we like to have a minimal amount of types of fixtures, but a good quantity of those specific fixtures to create bigger and more cohesive look. Since Cole would be opening for Dierks Bentley, we didn’t have the ability to put a lot of lights in the air, so we needed to make sure we were using a fixture that had a lot of capabilities. For this, we chose the Clay Paky Mythos to operate as both a wash and beam fixture with its gobos and prism capabilities and they are our only fixture across the top. We then needed a versatile effect light to place inside the set so we chose the Elation ACL 360i with its continuous rotation and its ability to create asymmetrical focuses for beautiful fan effects that shoot through all the wooden elements.”

Now that the lighting and set design were complete, there was one final design requirement that needed to be implemented; the LED video. As an artist, Swindell likes to have a significant video presence on his tours, and working with video designer Andy Reuter that is exactly what Routhier and Elite Multimedia provided using a PixelFLEX FLEXCurtain HD 12.5mm LED video wall.

“In the design, Mo also requested a video surface for content but we wanted to make sure we provided a new look. We designed a long LED video wall that extends across the entire set,” said Routhier. “We then contacted Andy Reuter who does a great job creating original video content. Together, we make the relationship between video and lighting as cohesive as possible so that there are not a million crayons on stage.”

“When we started creating the content, we looked at what Cole has had in the past and what best fits his musical style,” admitted Reuter. “One of the things that was a bit tricky was that we would need to design the content to a wide 1920 x 606 aspect ratio, so we kept the content as one large composition with a lot of mirroring, and then we also use a lot of IMAG during the show as well. I had never worked with the PixelFLEX LED technology before and it was really cool to have the curvature in the screen so that it wasn’t simply a flat wall. It gave the stage a really big look bringing everything into the center and focused everything on Cole and the band.”

With the “What the Hell” tour now out on the road, country music fans are once again embracing the soulful artist who is playing sold-out out crowds across the country. Backed by his powerful new tour design, the production team is excited to have given the artist a creative backdrop for his impactful music.

“Our vision is that the production design is there to support the artist,” added Routhier. “In the end, we want the audience to be excited about what they heard and saw, but the focus has to be the artist and the music.”

“This is a sizeable production and we have about 12 minutes to complete the changeover on the road, but it works,” explained Butts. “When I started with Cole, it was me, him and the band and we were in one bus and trailer with very little gear that was mostly sound equipment and back light. We have now grown to three buses and a semi-trailer playing some of the largest venues across North America, and it has been great that Elite Multimedia has been there to support us the whole way.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

 

Well Known Designer Justin Kitchenman Launches Align Design Group

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Nashville-based lighting, production and media design firm launches with the production design behind the new Luke Bryan tour with provider Elite Multimedia  

Nashville, 3/6/2017 – After five years as a partner in FadeUp Design Group, production designer and programmer Justin Kitchenman is proud to announce the creation of the Nashville-based design firm Align Design Group. Specializing in lighting, production, and media design, Kitchenman opened the doors to Align Design Group on January 1, 2017, with the goal of creating a collaborative production atmosphere for designers, technicians and other design firms while continuing to serve his current clientele with the same level of service and creativity.

“As a founding partner of FadeUp with Heath Marrinan, the company steadily grew over the years into a full-service lighting vendor that is really making a name for itself,” began Kitchenman. “With the company on solid ground, it was a great time for me to branch out on my own to create Align Design Group which stemmed from my goal to have a lighting design consulting firm specializing in concert touring production design. Heath has been one of my closest friends, a role model and mentor to me in the entertainment industry, and when we started speaking about what I wanted to do he was there to support me once again.”

Feeling the timing was right to branch off on his own, Kitchenman knew exactly how he wanted Align Design Group to be positioned within the production industry through a cooperative and synergistic environment.

He continued, “The goal of Align Design Group is really to be a hub where a network of designers, programmers, production engineers and artists can all come together under the same umbrella. I really want this to be an evolutionary experience that will give all of us in the concert touring production industry a tremendous amount of creative flexibility.”

With Align Design Group now up and running, Kitchenman had to no time to rest as production has already begun on the multi-national tour for one of music’s top touring artists, Luke Bryan.

“Right now, we are full boar into Luke Bryan’s new 2017 tour design putting the finishes touches on it and bringing it into full design form for our first show on February 16th,” added Kitchenman. “We are working with Elite Multimedia as our tour provider because they are extremely creative and have been there with me from the beginning. When I informed them of my plans for Align Design Group they were excited to join me on this new journey and it’s great to have them on the team once again.”

“Our relationship with Justin over the last several years has been an integral part to our success,” added Tom Wilson, Vice President of Elite Multimedia Productions. “He is one of the most talented young designers in Nashville, and we look forward to continuing to work with him as he begins the next step in his career with Align Design Group.”

As the production design for the Luke Bryan tour continues to take shape, Kitchenman is excited about not only the launch of Align Design Group, but also the new design elements awaiting fans who will be packing arenas and stadiums worldwide.

“This year we are adding a lot more LED surfaces to make the tour more visually dynamic and we’ve also added new automated set elements that we are excited to unveil as well,” explained Kitchenman. “Musically, Luke and the band are working up new set lists to mix his new album with some of the classics the fans might not have heard last time around. He really does a great job of keeping his live shows fresh to give the fans something new each year, and Elite Multimedia does of great job of helping us bring it all together which makes it an extremely comfortable environment to work in.”

As the launch of the inaugural Align Design Group touring production approaches, Kitchenman continues to look forward to identify where the company will go next. Not satisfied to work only on concert tours, he is expanding both the target markets and the design technology as well.

“This year we are adding a lot more LED surfaces to make the tour more visually dynamic and we’ve also added new automated set elements that we are excited to unveil as well,” explained Kitchenman. “Musically, Luke and the band are working up new set lists to mix his new album with some of the classics the fans might not have heard last time around. He really does a great job of keeping his live shows fresh to give the fans something new each year, and Elite Multimedia does of great job of helping us bring it all together which makes it an extremely comfortable environment to work in.”

To find out more about Align Design Group contact Justin Kitchenman at justin@aligndg.com or visit Align Design Group on Facebook.

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia Makes Investment in ClayPaky Scenius UN1CO Luminaires

Nashville-based production partner works with A.C.T Lighting to be the first North American tour provider to acquire the new 1400W Spot, Wash, Beam and Profile fixtures  

Nashville, 2/2/2017 – Elite Multimedia is proud to announce that they have become the first North American live event production provider to make an investment in Claypaky Scenius UN1CO luminaires. Working with importer and distributor A.C.T Lighting, Elite Multimedia chose to acquire the 1400W Spot, Wash, Beam and Profile fixtures for their powerfully creative lighting capabilities, and they are currently being installed in the lighting design of a large-scale, multi-national tour.

“As we strive to keep our rental inventory stocked with the most innovative lighting solutions, the Scenius UN1CO is a great addition giving us a dynamic automated luminaire with many quality design attributes,” said Tom Wilson, Elite Multimedia Vice President of Event Productions. “Working with our clients who are designing in an arena production environment, we need this type of high-performance fixture and we were eager to work with A.C.T Lighting to make the investment after seeing what the Claypaky Scenius UN1CO could do.”

“The Scenius UN1CO is a very powerful, all-in-one fixture and we’re thrilled to see that our friends at Elite Multimedia are the first to acquire them,” says A.C.T Lighting Eastern Regional Sales Manager Doug Mekanik.  “This purchase demonstrates the great relationship between Elite, A.C.T and Claypaky and we look forward to the outstanding projects that the fixture will be used on.”

The latest edition to the Scenius family, the Scenius UN1CO uses a 1400W Osram lamp to achieve a beautiful quality of light capable of operating at 6500K with a very high CRI. As a magnificent spot for projecting effects, the Scenius UN1CO has six rotating gobos, a rotating prism, an animation wheel, and it is equipped with the most sophisticated and most precise framing system on the market today. Additionally, the Scenius UN1CO is also an excellent wash light with its system of diffusion filters which may be gradually inserted. However, the most amazing feature is that the Scenius UN1CO can also generate a powerful narrow beam of super concentrated light capable of a minimum beam angle of only 5 degrees.

For more information on the new rental inventory of Clapypaky Scenius UN1CO luminaires at Elite Multimedia call 615.457.3540 or visit www.elitemultimedia.com.

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia Helps Launch The Cam ‘Burning House’ Tour with Cour Design

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Designers Gordon Droitcour and Erik Anderson work with the Nashville-based tour provider to create a unique production design full of dynamic visual imagery

Nashville, 12/15/2016 – Embarking on her first headlining tour, Grammy, ACM and CMA Award nominee CAM is quickly becoming one of country music’s hottest young stars today. With her Platinum-certified hit “’Burning House” and her first major label album release, the Huntington Beach native is proving to have her own unique style that her production team wanted to showcase on her inaugural tour. Needing a design that would provide this atmosphere of creativity, with the ability to be managed by a small crew, the artist’s management turned to Cour Design (courdesign.com) who oversaw the complete production design using lighting gear and support from Nashville-based tour provider Elite Multimedia.

“At Cour Design, my partner Erik Anderson and I have previously worked with CAM tour manager Nick Hardy, so when they were getting ready to go out, he gave us a call to help,” began Droitcour. “Since this would be their first headlining club run, and since they would be travelling without a dedicated lighting team, they needed something that would look good aesthetically in the various venues, but that would also be possible for the 3-person road crew to load-in and out each night. They really wanted a visually engaging experience with beautiful imagery, so we created three main design elements that included the cartoon-inspired set, the starry night LED back drop, and then the lighting that would be used in various ways to tie the whole design together.”

Getting started on the production design, Droitcour and Anderson wanted to create a fully integrated lighting design with a few surprises as well. The system needed instruments that were reliable with a multitude of capabilities, but they had to operate on a budget. Knowing they had a tour provider who was dedicated to supporting even the newest of tours, they called upon Elite Multimedia to who provided them with the lighting package needed.

Droitcour continued, “To immerse the band and audience in light without having to hang any fixtures, we created a series of blocks on stage at varying heights that would allow us to get the MAC 700 profile fixtures in the air. These are great for a band like CAM because they have a lot of capabilities with a bright output. Additionally, we created a deeper layer of lighting by cutting holes in the boxes and placing Mac Aura’s on the inside. These give us a powerful starburst effect that works beautifully with the LED star drop hanging behind the band.  Lastly, we have PAR Hex 7 fixtures and Wildfire 401 floodlights that we use for black light effects with the windows on set. The whole system is pretty self-contained, running on only four circuits, and Elite Multimedia was great at working with us to find the best gear for the design.”

With the design elements in place, Droitcour and Anderson began the programming phase of the production design. Using the Cour Design system for self-triggering lighting effects, the tour would soon be ready to hit the road and the equipment chosen had to be ready to go as well.

“We spent 3-4 days during rehearsal programming the lighting triggers to the backing tracks using the MIDI data and then labeling each cable with a number and color so that any one of the crew members can set it up or tear it down,” explained Droitcour. “With a small crew, the production equipment had to be reliable out on the road simply because there is no time or budget allocated for a lot of repair and maintenance, which is another reason we enjoy working with Elite Multimedia. Their gear works.”

Now complete, the CAM tour is currently travelling across the United States playing to packed houses night-after-night. Supported by tour manager Nick Hardy, production manager Aaron Mohler and monitor engineer Rachel Aull, the tour design creates an atmosphere all its own which is ideal for fans who may be seeing the artist live for the first time.

“When most people go to a country show, they assume it’s going to be an all-country show, but today’s county is also pop and there is a lot of cross-over,” concluded Droitcour. “With CAM she puts on a very fun show with a lot of visual production that can take you away from what you think you know about country music. She sort of stretches the limits of what some might consider a typical country show and with all the lighting elements provided by Elite Multimedia working in unison with the full production design, we’ve really created a unique tour that will be a special evening for all her fans.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.

Elite Multimedia Helps Expand the LED Video Design for the Dove Awards

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DeLux Productions’ Scott DeVos utilizes award-winning PixelFLEX LED from the Nashville-based live event provider to create four integrated LED video walls

Nashville, 12/5/2016 – Since 1970, the GMA Dove Awards has honored excellence in the Christian Music industry while celebrating its rich musical diversity. At the 47th Annual GMA Dove Awards, event producer and production designer Scott DeVos of DeLux Productions was brought on board to help accentuate that diversity by creating an exciting atmosphere for both the live audience and the television viewers at home. Wanting LED video to play an integral role in the design, DeVos needed a provider with a myriad of technologies to fill the design, so he reached out to Nashville-based Elite Multimedia who supplied him with PixelFLEX LED video walls for the production design.

“We’ve had the pleasure of working with the GMA Dove Awards for the past four years now and each year we are always trying to make the design the best it can be,” began DeVos. “The biggest difference this year was that we added a second performance stage so the video design would need to be much more distinct and more integrated. I really needed the right technology in each location and Elite Multimedia had that wide range of proven LED video technologies to make the overall design a success.”

Working with Elite Multimedia, DeVos began breaking down each LED video location needed for the production design. With the expanded stage set-up for this year’s event, he created a design that would utilize FLEXLite Plus 3.9mm and FLEXCurtain HD 12.5mm LED video technology controlled by SU-401 control units in the four locations on stage.

He continued, “First we decided to use LED video walls on each of the side performance stages for dynamic content and custom visuals behind each artist performing. We then used the FLEXCurtain HD LED video as a master header above the presenter stage for additional visual content and branding, and in addition to that, we needed LED video behind the presenter for the broadcast video packages. Since this presenter video wall would be seen in all the television close-ups, it had to be a very high quality with a small pixel pitch so we chose to once again utilize the FLEXLite Plus 3.9mm LED technology for this application.”

As the team turned their attention to the load-in phase of the production, the challenge of producing a televised awards ceremony in a basketball arena now became a factor. With a lot of work to be completed in a short amount of time, DeVos needed all the production elements to perform as designed, especially the LED video which was fully integrated into the production design.

“Since the GMA Dove Awards is held inside the university basketball arena there is no actual house production gear or grid in place,” explained DeVos. “We basically come into an empty arena and then build-out everything needed including a mother grid for rigging. With so much going on, it’s best when all the production elements perform as they are designed so it was great to be able to mock up the curved header truss and the FLEXCurtain HD LED in the Elite Multimedia shop.  Their staff was very helpful in coming up with creative solutions and I loved working with Tom Wilson, Peter Streiff, and all the guys at Elite Multimedia.”

With all the elements now in place, the 47th Annual GMA Dove Awards aired on Sunday, October 16th on TBN and included performances by artists such as Matthew West, Big Daddy Weave, Greater Vision, TobyMac, Steven Curtis Chapman, Anthony Brown, Bethel Music, Hillsong United and many more.

“As we all sat and watched the show, it became clear that the production design for this event was a significant step forward,” concluded DeVos. “It was sort of electric because the entire room became filled with so much energy and passion. As producers of the show we were extremely pleased with the PixelFLEX LED video supplied by Elite Multimedia and this design will certainly be the framework for all of our future designs of the event.”

Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technology with your vision whether partnering with you in a rental, systems installation, or sales relationship. Through an unconditional desire to make your production or project a complete success, our passion and knowledge to innovate knows no bounds. For more information on how Elite Multimedia is the right partner for you, visit www.elitemultimedia.com, follow us on Twitter at @EliteMultimedia or find us on Facebook or Instagram.